franchising


franchising
   Franchising is a system where companies sell their business formulas to applicants, who then operate independently. A percentage of profits is shared between franchiser and franchisee. There are several advantages to this system. For companies, franchising is a means of raising their (inter)national profiles. The franchisee buys a proven formula and receives support (for example, advertising costs are paid by the franchiser). UK examples are Hometune, Prontaprint Ltd, Co-op Travelcare and Body Shop International plc. Franchising is expected to increase from the current 24 percent of retail sales volume (1996) to 30 percent by the millennium. It appeals to some members of ethnic groups as a means of employing the whole family and, through virtual self-employ-ment, retaining their own cultural identity.
   See also: entrepreneurs
   MIKE STORRY

Encyclopedia of contemporary British culture . . 2014.

Look at other dictionaries:

  • franchising — Business format franchising consists of selling a package of marketing experience and other business assistance to franchisees, who set up a business using the trade marks or service marks and the general get up of the franchiser. The franchisee… …   Law dictionary

  • franchising — |francháizingue| s. m. 1.  [Comércio] Exploração de produto, marca comercial ou serviço feita através de um contrato de franquia entre quem detém os direitos comerciais ou industriais e quem irá explorar esse produto, marca ou serviço, que… …   Dicionário da Língua Portuguesa

  • franchising — /franˈtʃaizin(g), ingl. ˈfræntʃaɪzɪŋ/ [vc. ingl., da franchise «franchigia, privilegio»] s. m. inv. (dir.) affiliazione commerciale …   Sinonimi e Contrari. Terza edizione

  • Franchising — For Cable television franchise fee in the United States see Cable television franchise fee. A McDonald s franchise. Franchising is the practice of using another firm s successful business model. The word franchise is of anglo French derivation… …   Wikipedia

  • Franchising — Der Begriff Franchising oder Konzessionsverkauf stammt aus der Distributionspolitik und bezeichnet eine hybride Verkaufsform, also eine Mischung aus indirektem Verkauf und direktem Verkauf. Beim Franchising stellt ein Franchisegeber einem… …   Deutsch Wikipedia

  • franchising — Provision of a specialized sales or service strategy, support assistance, and possibly an initial investment in the franchise in exchange for periodic fees. Bloomberg Financial Dictionary * * * franchise franchise 2 verb [intransitive,… …   Financial and business terms

  • franchising — ● franchisage ou franchising nom masculin Contrat par lequel un commerçant (franchiseur) met à la disposition d un autre commerçant (franchisé) son savoir faire, son organisation, une enseigne ou une marque de fabrique, en contrepartie d une… …   Encyclopédie Universelle

  • Franchising — Franchise Fran chise, v. t. [imp. & p. p. {Franchised}; p. pr. & vb. n. {Franchising}.] [Cf. OF. franchir to free, F., to cross.] To make free; to enfranchise; to give liberty to. Shak. [1913 Webster] …   The Collaborative International Dictionary of English

  • Franchising — ⇡ internationales Franchising …   Lexikon der Economics

  • Franchising — Fran|chi|sing [...ʃaiziŋ] das; s <aus engl. franchising, eigtl. »das Vorrechtgeben«> das Zusammenarbeiten von Unternehmen bzw. Handelsbetrieben in Form einer 2Franchise …   Das große Fremdwörterbuch